Competition in the membership organization landscape is fiercer than ever.
Member expectations are evolving, too, and that means associations must find innovative new ways to serve constituents. Enter the Learning Management System (LMS). Providing a centralized virtual hub for educational resources, LMS makes training accessible for remote learners regardless of their location. And when you engage members in meaningful, flexible online learning experiences right from the comfort of their homes, it has the power to change everything.
Read on to learn about seven impressive benefits an LMS can bring to your membership organization.
- Enhance the onboarding experience
Start off on the right foot by creating a new member onboarding and orientation that’s individualized to recipients. An LMS allows you to design new member learning journeys that meet the unique needs and interests of different member segments. Say goodbye to dull information overload and create engaging, personalized messaging instead.
- Nurture collaboration
The 2019 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI) revealed that the number one reason people join professional associations is to connect with other members. An LMS makes it easy to integrate social and collaborative learning into the course materials and activities, providing opportunities for participants to interact and develop those important relationships with colleagues.
- Provide unparalleled convenience
Online learning platforms provide opportunities for members to participate in virtual training programs from any location, using a phone, tablet, laptop, or desktop. Offering maximum convenience, a state-of-the-art LMS also allows users to complete relevant coursework at times their choosing, rather than pre-determined sessions that may conflict with other responsibilities.
- Offer a broad range of valuable courses
In the traditional training environment, it can be challenging to cover the vast range of topics that are necessary for professional development. But with an LMS, you can easily offer educational programs of all lengths and formats to your entire membership base. It supports a vast array of engaging topics, courses, and learning paths, allowing users to select what’s most relevant to their careers and interests.
- Respond to a variety of learning preferences
People enjoy learning in many different ways. With an LMS in place, your association can offer online sessions that incorporate a variety of learning strategies and course formats to better cater to the individual preferences of your members. For example, some people prefer researching through a digital library while others enjoy interactive content. Some people like video, while others prefer to digest information by reading. An LMS allows you to seamlessly respond to these various learning preferences, which ultimately improves member engagement.
- Access valuable analytics
An LMS allows you to harness and track valuable learner data. You can easily see the popularity of courses and events, the points where learners are disengaging, and if specific marketing tactics are successful. Armed with this information, you can monitor, analyze, and improve your course offerings and promotional efforts, allowing your membership organization to surpass the competition.
- It’s cost-effective
An LMS does require an investment, but it can also help your association realize significant savings over traditional face-to-face training and education. Rather than paying for a classroom, instructor, and printed materials, as well as the related costs of travel and lost time at work, a simple fee-based system allows members access to the courses in the platform. And there’s no limit to the number of people who can attend your classes! That means you have the potential to increase participation significantly, resulting in far greater revenue than classroom-based sessions can yield.
An LMS can be a vital resource for attracting new members, engage existing ones, and educating constituents on important industry trends.
To get the results you’re seeking, you need a qualified partner who fully understands your organization’s requirements and desired outcomes. IBC’s award-winning team is here to help! Contact our experts today.
About IBC: At IBC, we have a deep understanding of the critical business needs and processes specific to associations, non-profits, and unions. We ‘get’ your culture, your goals, and what drives you, too. Focused exclusively on and dedicated to delivering the most effective AMS, LMS, and Virtual Event Solutions for our clients, we’re well-versed in identifying and applying the integration techniques that will save you time and money. Since 2001, our cutting-edge products, unparalleled responsiveness, and award-winning services have helped organizations like yours increase their operational and financial performance by leveraging best practices and proven solutions. For more information about IBC, please visit the website at www.ibconcepts.com or call 443.603.0215.
