No matter how many new members you attract, retention is critical to driving growth. How can you ensure that your members are getting the most out of their experience with your organization so they’ll stick around? Like most relationships, the key lies in effective...
A key benefit of virtual events is that they offer the potential for a much larger audience. Attendees aren’t limited by logistical, financial, or other travel restrictions. This advantage is likely to continue to play a major part in event planning long after...
Associations often cite member engagement as a top challenge. It may seem even more vexing in today’s digital world, but there are many effective ways to foster connections with and among your community. Here are four demonstrated tactics that can create value for...
Funding is always a concern for membership organizations. With typical sources of income like events, sponsorships, and exhibitions thwarted due to the COVID-19 health crisis, it’s time to get innovative about finding alternative ways to enhance non-dues revenue....
“Unions generally advocate for policies that benefit all working people—such as minimum wage increases and increased expenditures on schools and public services—that may especially benefit low-income parents and their children.”—Center for American...
A Learning Management Systems (LMS) can help your association deliver superior member value. When leveraged effectively, it can be a vital resource in the distribution of professional development materials that attract new members, engage existing ones, and educate...
