How to Boost Renewals through Mobile Engagement

Close up of woman's hands using smartphone touchscreen

The longer your members stick around, the better it is for everyone.

As these important allies participate and become more entrenched with your organization and community culture, they build connections and establish deep roots. Their membership renewal is good for your organization because highly engaged folks can act as champions and even help recruit new members. Over their lifetime, you can continue to receive their valuable insights, referrals and membership fees. And, the amount of money members spend on association products, services and opportunities increases over time. With so much at stake, striving to enhance the membership experience makes good business sense.

Today, mobile engagement is where the action is.

In 2014, smartphone users surpassed the number of desktop computer users in the U.S., and it’s steadily increased every year since then. To take advantage of this high smartphone usage, it’s important to remove as many barriers as possible to keep members interested, engaged and regularly checking in. Let’s take a look at some smart ways your organization can boost its retention rate through the effective use of mobile platforms.

About IBC: At IBC, we have a deep understanding of the critical business needs and processes specific to associations, non-profits, and unions. We ‘get’ your culture, your goals, and what drives you, too. Focused exclusively on and dedicated to delivering the most effective AMS, LMS, and Virtual Event Solutions for our clients, we’re well-versed in identifying and applying the integration techniques that will save you time and money. Since 2001, our cutting-edge products, unparalleled responsiveness, and award-winning services have helped organizations like yours increase their operational and financial performance by leveraging best practices and proven solutions. For more information about IBC, please visit the website at or call 443.603.0215.

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