What Are the Advantages of Using Mega Menus To Drive User Experience?  

Mega menus are commonplace features for many businesses’ websites.

These multi-level drop-down menu options allow customers to follow an intuitive path when navigating your website. Some of the more customary advantages of mega menus include internet customers’ familiarity with them and the pleasing and professional aesthetic that mega menus can add to your site. Adding them to your website can transform how your website functions to convert visitors and drastically improve the customer experience.

Improve the Customer Experience With Mega Menus

There are many ways mega menus change the look and feel of any website. In addition to a comprehensive professional layout, a well-designed drop-down option will aid customers in their online browsing experience. Organized categories of products, services or other vital information about your business can be presented as consistent features regardless of the page they are on. Highlighting key features or functions of your business allows you to make subtle recommendations for your site visitors to explore. Blogs, contact pages and product listings are examples of board categories businesses include in their drop-down menus. From there, more subcategories are shown. These border categories help to intrigue site users, signaling them to go to the categories they are interested in. From there, they are offered more specific pages — such as “lips” or “eyes” as categories for a cosmetic company’s product menu.

Webpages Customized To Fit Your Business Needs

Screen capture from imiscloud.com 

iMIS mega menus allow you to customize your webpage to the specifications of your industry. Because you know your demographics the best, you can choose the design and content that will appeal to your customer base. When building consumer use cases in the process of web design, determining the message you want to send users can be strongly conveyed with your mega menu. For businesses, the advantages of mega menus include the ability to tailor web experience to achieve your desired results. Do you want to draw more attention to your blog? Or maybe you want more customers to create an account. By choosing what features or pages you display most prominently, customers will likely be more receptive to the layout. You can group products together, indicating a connection and increasing the likelihood a captivated consumer will visit related pages. Other aspects of the menu can be personalized to showcase any brand’s identity. You can edit theme CSS to make every aspect of your website the perfect reflection of your business.

Features To Include in Mega Menus

Websites are created for various reasons, and as such, the composition of their mega menus will vary. E-commerce websites intend to convert visits into repeat sales, while a journalistic publication site will want to convert users into subscribers. Depending on your goals, there may be different information you want to easily display as a fixed set of navigation options. A website intending to sell products may want to have several categories of products and a few other categories. A clothing store, for example, could have an array of product categories and subcategories such as:

  • Tops: athletic, formal, casual
  • Bottoms: athletic, denim, casual
  • Outerwear: athletic, jackets, sweaters
  • Blog: newsletters, articles

Other industries might have entirely different formats. Mega menus are generally recommended for companies with larger product categories that can be subcategorized. They help customers take in and process the information companies are presenting on their websites.

What Is iMIS?

iMIS is an engagement management system that empowers businesses of any size to make the most of customer engagement and communication. Organizations are able to interact with members, constituents and staff in a simplified yet advanced way. iMIS offers accessibility from any device and offers software that intuitively aids you in optimizing engagement. Built to address a constantly changing world, our expertise and solutions exist to serve organizations of any size or industry. From small associations to larger enterprises, you can expect an excellent experience. You can maintain unparalleled levels of transparency with various individuals and groups. Non-profit organizations can send information to overlapping groups of people various types of information. An example of this would be sending donors expense reports and all associated members an update on a project. Our solutions also include the ability to effortlessly integrate payment into your website.

Prioritize the Customer Experience With iMIS Mega Menus

Screen capture from imiscloud.com 

In addition to increasing your customers’ or visitors’ online experience, our software offers a way to optimize the experience of your staff as well. Intuitive Business Concepts offers an intuitive engagement management system (EMS) that allows you to provide your intended audience with the most up-to-date interface. Our business analysis solutions effectively collect and interpret user-driven data, generating information to help your company grow. You can reduce your team’s workload by utilizing automated processes created by our software. This allows you to free up staff time for other essential business needs. You can rely on our team of experts to guide your company through the successful implementation of our products. Regular tune-ups with our experts will ensure you are making the most of our platforms, too. Start revolutionizing your customers’ experience today. For more information, fill out the easy contact form on our website or call us today at 443-603-0215.

About IBC: At IBC, we have a deep understanding of the critical business needs and processes specific to associations, non-profits, and unions. We ‘get’ your culture, your goals, and what drives you, too. Focused exclusively on and dedicated to delivering the most effective AMS , LMS , and Cloud Financial Software for our clients, we’re well-versed in identifying and applying the integration techniques that will save you time and money. Since 2001, our cutting-edge products, unparalleled responsiveness, and award-winning services have helped organizations like yours increase their operational and financial performance by leveraging best practices and proven solutions. For more information about IBC, please visit the website at www.ibconcepts.com or call 443.603.0215.

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