With all eyes focused on generating non-dues revenue, iMIS has become an indispensable weapon in the membership organization arsenal.
Diversifying financial streams has evolved into a crucial strategy for sustainability and growth among associations. While membership dues have long been a primary income source, non-dues revenue is emerging as a fundamental building block of enduring success. An innovative association management system, iMIS is equipped with powerful features that can significantly enhance the ability to generate additional revenue from sources other than membership fees.
In this article, we’ll explore seven ways iMIS can help your membership organization increase its non-dues revenue and why that’s critical for long-term success in today’s business landscape.
What’s driving the focus on non-dues revenue? First and foremost, associations are adapting to the digital era, where technological advancements and changing member expectations demand innovative revenue streams. Additionally, economic fluctuations and uncertainties underscore the importance of financial resilience, prompting associations to explore alternative income sources. And as the competitive landscape intensifies, associations are compelled to differentiate themselves and deliver exceptional value to members, driving a strategic reconsideration of revenue generation beyond traditional dues structures. This paradigm shift underscores the pivotal role of solutions like iMIS, offering comprehensive tools to optimize non-dues revenue streams and propel associations toward sustainable financial success.
iMIS is the tool associations can’t afford to be without. The paradigm shift outlined above underscores the pivotal role of solutions like iMIS, offering comprehensive attributes that optimize non-dues revenue streams and propel associations toward ongoing financial success.
Rely on this robust, feature-rich AMS to deliver:
1. Increased member engagement
When people are highly involved with and interested in your association, they’re more likely to participate in additional programs, events, and offerings, contributing to increased non-dues revenue. iMIS facilitates robust member engagement through personalized communication, event management, and online community features.
2. Efficient event management
The Events module in iMIS streamlines the planning and execution of events, conferences, and seminars. Integrated registration, payment processing, and attendee management allows associations to maximize revenue from events without the need for complex and cumbersome external systems.
3. Streamlined educational experiences
Associations often offer certification courses and educational programs to support member learning and credentialing. iMIS facilitates the comprehensive delivery and management of these programs, including aspects like enrollment, tracking, and certification issuance. By monetizing educational content, your association can create an additional revenue stream.
4. Seamless e-commerce
iMIS is e-commerce, allowing associations to sell branded merchandise, publications, and other products directly through the website. This not only adds to non-dues revenue but also provides members with a convenient way to support the organization.
5. Simplified advertising and sponsorship opportunities
iMIS enables associations to manage advertising spaces within their digital platforms, such as newsletters, websites, and event materials. Through targeted advertising and sponsorship packages, it facilitates attracting external partners to boost non-dues revenue.
6. Membership upgrades
By utilizing iMIS, associations can implement tiered membership structures and offer premium packages with added benefits. These upgraded memberships can be a source of incremental revenue, providing members with sought-after enhanced services and exclusive content.
7. Smarter decision-making
iMIS’s robust analytics and reporting tools empower associations to make informed decisions. By analyzing member behavior, preferences, engagement patterns, and purchasing decisions, associations can identify lucrative opportunities and tailor their non-dues revenue strategies accordingly.
Today, associations must adapt to evolving member expectations and mounting financial hurdles. In this challenging landscape, iMIS emerges as a powerful ally in the pursuit of increased non-dues revenue.
iMIS is packed with powerful benefits that translate to greater member engagement and unprecedented growth. Intuitive Business Concepts provides in-depth support and expert guidance to tailor your iMIS software to meet your unique needs. Contact us today to learn more.
About IBC: At IBC, we have a deep understanding of the critical business needs and processes specific to associations, non-profits, and unions. We ‘get’ your culture, your goals, and what drives you, too. Focused exclusively on and dedicated to delivering the most effective AMS, LMS, and Cloud Financial Software for our clients, we’re well-versed in identifying and applying the integration techniques that will save you time and money. Since 2001, our cutting-edge products, unparalleled responsiveness, and award-winning services have helped organizations like yours increase their operational and financial performance by leveraging best practices and proven solutions. For more information about IBC, please visit the website at www.ibconcepts.com or call 443.603.0215.
