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Why Personalizing the Member Experience Should be a Priority for Your Association

2/22/2020

No doubt, your organization offers an abundance of feature-rich products and services to its members.

Whether its educational opportunities, valuable content, discounts, conferences, events, or special reserved benefits,  today’s membership organizations are focused on delivering plentiful rewards in an effort to attract and retain prized supporters. The problem is that everyone values different things. And that’s when those abundant offerings you’re so proud of actually become a confusing detractor.

Enter the personalized customer experience. We all have different needs, interests, and goals. For your members, real value comes when they’re presented with those opportunities that are ...

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Featured Blogs

Is Your Membership Application Form Designed for Success?

2/4/2020

Do you see your membership application as ‘just another form’? Here’s why you might want to think again.

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Fuse Search Webinar with IBC

Webinar for Content-Rich Organizations

1/27/2020

Join us February 21, 2020, at Noon

Make all of your content searchable, no matter where it lives!

With API-based federated search, search subscriptions, and AI-powered auto-tagging, content finds your customers, not the other way ...

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Five Smart Ways to Increase Event Attendance

1/18/2020

High event attendance leads to robust revenues for your association.

Not only is event attendance an indicator of how well you are—or aren’t—engaging your current constituents, it’s also one of the ...

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