From remarkable member journeys to personalized web experiences, your iMIS EMS has the power to take your organization to unheard of new heights.
A satisfied, engaged membership base is the key ingredient of any successful association. In today’s digital landscape, that translates to thoughtfully-curated tech tools that nurture member involvement and generate interest throughout their journeys. How can you make that happen? Fortunately, iMIS has it covered. This robust, purpose-built engagement management system (EMS) is specifically designed to meet the unique needs of associations and other member-centric organizations. It gives you the ability to make smart, data-driven decisions that drive growth. iMIS also elevates your engagement potential because it’s uniquely built to deliver two-way connections with your members.
Here are six proven ways to leverage the power that resides in your iMIS EMS to propel your membership organization forward.
1. Create a memorable onboarding process.
People are quick to tell others about their first impressions, both the good and the bad. Don’t take the chance of negative word-of-mouth ruining your hard-earned stellar reputation. By ensuring that your new members enjoy their onboarding process and gain something from it, they’ll be more likely to encourage their friends and coworkers to join, too, increasing your membership base. Avoid these common onboarding blunders:
- Making the process too complex;
- Telling your organization’s story in a dull, unappealing way;
- Sending a vague, generic message to all members;
- Failing to follow up
iMIS helps you sidestep these mistakes by enabling you to craft interesting, personalized messages that immediately make new members feel connected to your organization and its mission.
2. Captivate members with personalized web experiences.
iMIS empowers you to personalize interactions to create optimal digital member experiences across the web, mobile, and email. When a single system engages everyone, you can coordinate across channels to create a consistent experience throughout your website content, publications, and communications, each optimized for specific points along the member journey. Anticipating member needs and preferences is bound to delight your constituents, as well as nonmembers who encounter your organization.
3. Automate and streamline member journeys.
Not only do your members expect personalized communications, they also want an effortless, hassle-free experience. iMIS allows you to engage constituents with tailored and integrated marketing campaigns, complete with automated email reminders about their deadlines or upcoming scheduled payments. You can also use the robust functionality in your iMIS EMS to automate and personalize fundraising activities, including pledge reminders, gift acknowledgments, and donation receipts.
4. Make the renewal process a snap.
Your membership renewal data provides a wealth of crucial feedback regarding engagement. Understanding why people cancel their membership allows you to create plans to address the issue. On the flip side, you can also learn why people renew their membership and what steps you can take to make the process even easier. Renewal procedures that are lengthy or complicated can deter members from re-upping. Streamline the process so it becomes a quick, stress-free experience. For added convenience, you might consider automating the renewal process and making it recurring.
5. Get the word out about fun, interactive events.
Bring your community together with events that offer enjoyable, enriching experiences. They can facilitate bonding, build loyalty, and boost retention. Include activities like team-building games and interactive sessions on exciting topics in your industry to drive engagement and participation. Be sure to build in time for networking to foster communication and camaraderie among members. Rely on iMIS’s ultra-efficient contact management system to spread the word about upcoming events and issue timely reminders.
6. Learn from every member interaction with clean, holistic data.
iMIS provides the unique opportunity to eliminate disjointed technology platforms. When the silos are gone and data is uncompromised, it provides a reliable single source of truth for exceptional decision-making and analysis. That gives you the ability to constantly discover and assess accurate, real-time information about your members’ actions, activities, and participation so you can use this knowledge to chart the most effective course forward.
Your members are at the heart of everything you do. With your iMIS EMS hard at work, it can transform the member experience into one that is more responsive, more insightful, and more satisfying.
iMIS is packed with powerful benefits that translate to greater member engagement and unprecedented growth. Intuitive Business Concepts provides in-depth support and expert guidance to tailor your iMIS software to meet your unique needs. Contact us today to learn more.
About IBC: At IBC, we have a deep understanding of the critical business needs and processes specific to associations, non-profits, and unions. We ‘get’ your culture, your goals, and what drives you, too. Focused exclusively on and dedicated to delivering the most effective AMS , LMS , and Cloud Financial Software for our clients, we’re well-versed in identifying and applying the integration techniques that will save you time and money. Since 2001, our cutting-edge products, unparalleled responsiveness, and award-winning services have helped organizations like yours increase their operational and financial performance by leveraging best practices and proven solutions. For more information about IBC, please visit the website at www.ibconcepts.com or call 443.603.0215.
