Seven Ways Your Association Can Benefit from a Learning Management System

A Learning Management Systems (LMS) can help your association deliver superior member value.

When leveraged effectively, it can be a vital resource in the distribution of professional development materials that attract new members, engage existing ones, and educate constituents on important industry trends.

In this article, we’ll explore seven key benefits of an LMS for associations.

Enhance the onboarding experience.

Start off on the right foot by creating a new member onboarding and orientation that’s individualized to recipients. An LMS allows you to design new member learning journeys that meet the unique needs and interests of different member segments. That means you can say goodbye to information overload and create engaging, personalized messaging instead.

Anytime, anywhere access to education.

The right online learning platform can significantly enhance your members’ learning experience. It provides an opportunity to participate in online training programs from any location, using a phone, tablet, laptop, or desktop. Offering maximum convenience, a state-of-the-art LMS also allows users to complete relevant coursework at times of their choosing, rather than pre-determined sessions that may conflict with other responsibilities.

Offer a broad range of valuable courses.

In the training environment, it can be challenging to cover the vast range of topics that are necessary for professional development. With an LMS, you can easily offer educational programs of all lengths and formats to your entire membership base. It supports a vast array of engaging topics, courses, and learning paths, allowing users to select what’s most relevant to their careers.

Respond to different learning preferences.

People enjoy learning in many different ways. With an LMS in place, your association can offer online sessions that incorporate a variety of learning strategies and course formats to better cater to the individual preferences of your members. For example, some people prefer researching through a digital library while others enjoy interactive content. Some people like video, while others prefer to digest information by reading. The right LMS allows you to seamlessly respond to these various learning preferences, which ultimately improves member engagement.

Facilitate collaboration among your membership base.

A recent Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI) revealed that the number one reason people join professional associations is to connect with other members. An LMS makes it easy to integrate social and collaborative learning into the course materials and activities, providing opportunities for participants to interact and develop those important peer relationships.

Access valuable analytics.

An LMS allows you to harness and track valuable learner data. You can easily see the popularity of courses and events, the points where learners are disengaging, and if specific marketing tactics are successful. Armed with this information, you can monitor, analyze, and improve your course offerings and promotional efforts, allowing your membership organization to surpass the competition.

It’s a cost-effective educational solution.

Yes, an LMS costs money. But it can help your association realize significant cost savings over traditional face-to-face training and education. Rather than paying for a classroom, instructor, and printed materials, as well as the related costs of travel and lost time at work, a simple fee-based system allows members access to the courses in the platform. And there’s no limit to the number of people who can attend your classes! That means you have the potential to increase participation significantly, resulting in greater revenue than classroom-based sessions can yield.

Today’s ever-changing business environment demands robust solutions.

A state-of-the-art LMS creates endless possibilities for your members and your association. It allows you to effectively deliver powerful online learning programs that can transform peoples’ lives and position your organization as an indispensable industry leader.

All Learning Management Systems are not created equal. That’s why you need a qualified partner who fully understands your organization’s specific requirements and desired outcomes. IBC’s award-winning team can guide you toward your ideal LMS solution. Contact our experts today.

About IBC: At IBC, we have a deep understanding of the critical business needs and processes specific to associations, non-profits, and unions. We ‘get’ your culture, your goals, and what drives you, too. Focused exclusively on and dedicated to delivering the most effective AMS, LMS, and Virtual Event Solutions for our clients, we’re well-versed in identifying and applying the integration techniques that will save you time and money. Since 2001, our cutting-edge products, unparalleled responsiveness, and award-winning services have helped organizations like yours increase their operational and financial performance by leveraging best practices and proven solutions. For more information about IBC, please visit the website at or call 443.603.0215.

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