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(But didn't know to ask)

As an association professional, you understand conceptually what engagement scoring is and why it's important, but do you know how to produce accurate scores that are actionable?

Are you including data sources from outside your AMS?

The key to leveraging a meaningful engagement score is how you build your model using all the activities and behaviors your members take and their relative importance to your picture of engagement.

During this event, IBC & Association Analytics will dive deep into the nuances of creating a model that truly reflects what you value most in your members and what they value most about your association. You'll learn the dos and don’ts of building the right model for your association and walk away with tips on how to get started.