Getting the Word Out: Social Media Secrets to Growing Your Membership

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Consider this statistic: the average person will spend more than five years of their life using social media.

According to a 2020 study by Mediakix, it’s astonishing but true. And with social media continuing to evolve, grow, and introduce more platforms, the trend doesn’t show any signs of slowing down. Is social media marketing a key part of your organization’s growth strategy? If not, you’re missing out on a simple, cost-effective way to reach potential new members.

If you’re unsure where to begin or how to utilize social platforms as tools for your association, here are a few pointers to help you get started.

  1. Don’t be afraid to test a variety of platforms.
    The channels you choose should depend on your industry and the demographic you want to reach, but Facebook and LinkedIn represent two popular options. Because people are required to provide significant information to set up their social media profiles, they allow you to be very specific about your target audience and who will see your ads. That’s a great way to get in front of potential new members who may not know anything about your organization. Plus, it’s inexpensive. Even a few hundred dollars can yield ample leads if your messaging is strong and you’re reaching the right people. If you find you’re not getting the results you’re seeking, tweak the parameters for your advertising and/or test another platform. You may find that Twitter or Instagram brings in droves of new opportunities. Think about the different ways in which people might interact with your group and which platforms are best suited to deliver the content they’re seeking.
  2. Make it easy for your members to spread the word.
    You probably already know that your members are your best marketing tool, but are you urging them to get the word out about your organization? Don’t simply hope they’re saying good things in their passing conversations; encourage them to leverage their social media networks as well. For instance, you might provide helpful resources like pre-written social media posts that they can simply copy and upload to the platforms on which they interact. The easier you make it for your members to market your association, the more likely they are to do so.
  3. Participate in industry conversations.
    Monitor your social media feeds to keep your finger on the pulse of your industry. For example, regularly liking and commenting on pertinent posts keeps you engaged with your members and colleagues. Does your community have a unique hashtag on social media? If so, start using it in your posts and be sure your content is compelling, accurate, and relevant.  The more you share valuable information with others in your community, the more likely they will start noticing the value in your organization. And remember that the accessibility of social media works both ways. You are able to reach your audience with ease and they can also get in touch with you about any issues or questions they may have. Providing direct responses is a smart way to build loyalty and trust. Be sure to maintain a positive, helpful tone in your communications.

Social networking can be invaluable for membership recruitment and engagement.

If you’re seeking more guidance about adding it to your marketing arsenal, the experts at IBC are here to help. Please contact us to learn more.

About Intuitive Business Concepts (IBC): Since 2001, IBC’s cutting-edge products, unparalleled responsiveness, and award-winning technology services have helped associations, non-profits, and unions increase their operational and financial performance. Focused exclusively on and dedicated to delivering the most effective iMIS Engagement Management solutions, IBC is uniquely adept at identifying and applying the integration techniques that save membership organizations time and money. For more information about IBC, please visit the website at or call 443.603.0215.

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