Every association strives to provide its members with value. One of the best ways to offer that value is through robust member benefits. How your organization describes these benefits on your website and marketing materials wields more power than you might think. They...
How can you convey a warm welcome in today’s digital world? For decades, America has been courting a less personal, more virtual business landscape. The COVID-19 pandemic has only served to bolster that transformation. The good news? Even online, you can still extend...
COVID-19 threw the world for a loop and dramatically changed the way we do business. But when it comes to events, going digital has actually created new possibilities by removing impediments like time and travel. From online conferences to virtual trade shows and...
Advancing the Association and NonProfit Community through Technology Exploration ASAE brings the Technology Exploration Conference (TEC) to you this year. Join IBC from anywhere for this three-day virtual event and discover how to utilize the...
No matter how many new members you attract, retention is critical to driving growth. How can you ensure that your members are getting the most out of their experience with your organization so they’ll stick around? Like most relationships, the key lies in effective...
A key benefit of virtual events is that they offer the potential for a much larger audience. Attendees aren't limited by logistical, financial, or other travel restrictions. This advantage is likely to continue to play a major part in event planning long after the...
Associations often cite member engagement as a top challenge. It may seem even more vexing in today’s digital world, but there are many effective ways to foster connections with and among your community. Here are four demonstrated tactics that can create value for...
Funding is always a concern for membership organizations. With typical sources of income like events, sponsorships, and exhibitions thwarted due to the COVID-19 health crisis, it’s time to get innovative about finding alternative ways to enhance non-dues revenue....
"Unions generally advocate for policies that benefit all working people—such as minimum wage increases and increased expenditures on schools and public services—that may especially benefit low-income parents and their children."—Center for American Progress Organized...
A Learning Management Systems (LMS) can help your association deliver superior member value. When leveraged effectively, it can be a vital resource in the distribution of professional development materials that attract new members, engage existing ones, and educate...
DC Area VIRTUAL Users Group Meeting Please join us online for our first Virtual DC Area Users Group Meeting! Login details will be sent to you before the meeting. Schedule is tentative - check back for more information to be updated as we receive it! When: August 18,...
Event exhibitors and sponsors expect to see a return on their marketing investment. Whether you’re hosting a physical event, an online exhibit, or a virtual conference, effectively capturing revenue is a priority. You may encounter increased skepticism from sponsors...
